What Can We Learn from Apple Now?

Wednesday February 13, 2008 •  

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February 12, 2008–Issue 183
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When Apple revealed its newest laptop, their commercial became another example of marketing genius. Watch it now and see if you can spot why it has appeal.

Did you figure out that this ad has appeal because of its simplicity, clever use of song that helps convey its message and its focus on a single benefit: thinness which implies lightweight, easy portability, easy storage and heightened customer satisfaction.

You probably don’t have the deep pockets that Apple has to produce such an ad.
But you do have a great product and service that meet the needs of your target audience. Zero in on the most significant and powerful benefit of your business and create an ad around it.
 
Your most significant benefit may be fast turnaround, highly customized designs, 24-hour ordering, or unique themes. Select a photo or image that portrays that benefit.
 
You might choose to create your ad on a postcard rather than in a costly TV commercial, but you get my point.  We can learn from a company like Apple how to capture attention with an uncluttered, single-focused campaign.

Get great marketing ideas especially suited to the gift basket business from the audio CD, 99 Sizzling Marketing Ideas to Make More Money–January through June.  Buy now and increase your cash flow tomorrow.
 
Related articles and blog posts
 –Sell-a-brations for Your Gift Basket Business
 –Promote Your Gift Basket Business or Else
 –Every Business Must Market
 –Market with Postcards
 –Marketing Works!
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Filed Under Gift basket business, Holiday celebrations, Keeping loyal customers, Marketing your business, Postcards