About This Site

Congratulations on your decision to enter the gift basket business.  Whether you are brand new or a veteran in the industry, this newsletter will help you get the information, tips, strategies, sources and encouragement you need to succeed in your business.

I am Flora Morris Brown and I began my gift basket business in the early 1990’s. At the time I was a full-time teacher at Fullerton College in Fullerton, CA. I started my gift basket business with the intent of continuing it into retirement. The Internet was still new. While there were a number of very creative designers then, finding information, classes and sources was challenging.

Like me I’m sure you continually search for design ideas, sources for inventory, business development ideas and more. With the expansion of the Internet, blogs, tradeshows and publications, things have changed. Now there’s lots of information available. But searching through all the information can be frustrating. Let’s face it, most busy gift basket retailers just don’t have time to sift through it. I believe I have the perfect solution for you.

Using my years of experience as a gift basket designer,business owner, seminar presenter and my fondness for research, I created Gift Basket Business World, a site that connects you with lucrative resources in the gift and gift basket industry. On Gift Basket Business World you can get the answers to the most frequently asked startup questions, a list of tradeshows in the USA and Canada, and more.

As an outgrowth of Gift Basket Business World, I also created the Gift Basket Business World Newsletter. If you wish to receive the free newsletter in your email each week, subscribe here. Once the newsletter is published, each issue is placed here at giftbasketonlinenewsletter. That way you need never miss a single issue. To get more frequent tips and news items, visit my blog, www.giftbasketbusinessworld.com/blog where you can easily chime in your opinion as well.

And there’s more.

In response to many inquiries and requests over the years,  I have also created additional sites to help you grow, succeed, and earn the profits you deserve in the gift basket industry:

Easy Gift Basket Ideas
What do you put in a baby basket? Or a holiday gift basket? How about a money themed gift basket? Learn what goes in these designs and more.

Make Gift Baskets Now
Listen to audio tips by Flora and watch colorful design tutorials. Perfect your skills with practice.

The Gift Basket Library
In this collection you’ll find articles and recommended reading directed at helping you run a successful gift basket business.

Gift Basket Biz Tips
Short tips in design, delivery, getting customers, selecting inventory and running your gift basket business successfully.

Craft Idea World
Interesting in starting or building your own craft business? Learn about scrapbooking, knitting, wedding crafts, quilting, embroidery, digital imaging, just to name a few. Also locate craft shows, trade associations and learn how to sell your crafts. Get free craft patterns and project ideas. Watch free craft videos.

HomeBased Business Matters

Working from home? You’re not alone. Many homebased business owners started their businesses to escape the frustration of working for someone else. To avoid the frustration of failing in your home business, however, you must employ the strategies used by successful homebased businesses. These strategies are exactly what we’ve gathered for you on this site. Be sure to check out the small business events as well as business contests as sources of added capital for your business.

Smart Business Matters
Successful businesses get that way by planning, researching, studying and discovering better ways to sell their product or service. If you want to be “the boss” you need to take charge. This site offers tips on business planning, marketing, networking, selling. Sign up for the free weekly Smart Business Matters newsletter while you’re there.


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I’m delighted to welcome you and promise that as I learn about new and exciting things in the gift basket industry, so will you.askflora.jpg  And, since this site is a blog, you may comment, complain, inquire, question, agree, rant or just muse.

Thank you for joining us.