What Can We Learn from Apple Now?

Wednesday February 13, 2008 • Leave a Comment 

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February 12, 2008–Issue 183
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When Apple revealed its newest laptop, their commercial became another example of marketing genius. Watch it now and see if you can spot why it has appeal.

Did you figure out that this ad has appeal because of its simplicity, clever use of song that helps convey its message and its focus on a single benefit: thinness which implies lightweight, easy portability, easy storage and heightened customer satisfaction.

You probably don’t have the deep pockets that Apple has to produce such an ad.
But you do have a great product and service that meet the needs of your target audience. Zero in on the most significant and powerful benefit of your business and create an ad around it.
 
Your most significant benefit may be fast turnaround, highly customized designs, 24-hour ordering, or unique themes. Select a photo or image that portrays that benefit.
 
You might choose to create your ad on a postcard rather than in a costly TV commercial, but you get my point.  We can learn from a company like Apple how to capture attention with an uncluttered, single-focused campaign.

Get great marketing ideas especially suited to the gift basket business from the audio CD, 99 Sizzling Marketing Ideas to Make More Money–January through June.  Buy now and increase your cash flow tomorrow.
 
Related articles and blog posts
 –Sell-a-brations for Your Gift Basket Business
 –Promote Your Gift Basket Business or Else
 –Every Business Must Market
 –Market with Postcards
 –Marketing Works!
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Have a Happy Holiday. . .

Tuesday December 25, 2007 • Leave a Comment 

valentinebag.gif. . .But Get Ready for Valentine’s Day 

Before you can recover from the holidays, it’s time to plan for Valentine’s Day. Here are some tips to make your planning easier.
 
As you put away your holiday decorations and inventory, keep back the items that are solid red and white. You’ll need these for Valentine designs:

1. Take inventory that will work  for Valentine’s designs. This can include gold, silver and metallic items.
2. Decide on your Valentine designs and order products promptly.
3. Prepare promotional materials.
4. Mail and distribute your materials during the 2nd week of January.

Because Valentine’s Day comes so fast on the heels of the holidays it’s essential to move quickly to capture the profits you deserve from this popular holiday.

Need ideas for Valentine gift basket themes? Get Love It!, our directory of over 20 wholesale sources for Valentine gift and gourmet ideas plus 15 themes for your Valentine themes.
 



Give Thanks

Tuesday November 20, 2007 • Leave a Comment 

give-thanks.gifAmericans think of Thanksgiving primarily as an American holiday. The truth is that wherever cultures have farmed and gathered crops, they have celebrated the harvest. It is time to show appreciation for the bounty of the year, to pause from work, and enjoy time with family and friends.
 
But Thanksgiving is also time to say thanks to your loyal customers.

No matter how Thanksgiving is celebrated, it offers you opportunities to increase your  profits in five ways.
 
Continue reading~