Pop in to Get Holiday Sales

Tuesday December 11, 2007 • Leave a Comment 

popcorn.gifAs you visit potential clients to introduce your company or to finalize holiday orders, leave behind a small gift along with your business card.

Popcorn is an excellent choice. It’s popular and very affordable. It’s easy to turn a microwaveable popcorn packet into a promotional item. Measure around the popcorn packet. Using the dimensions, create a slip-on wrapper. Then add a catchy greeting and a holiday image or your logo on the front and your contact information on the back. Print it on matte or photo paper if you wish or hire a printer if you want to produce a large quantity.
 
Your gift will be low-key so you won’t appear to be trying too hard, and it’ll be welcomed by everyone. Your contact information makes it easy to reach you.
 
Here are a few greetings to get you started:

  • Just poppin’ in to say thank you for your order.
  • Great holiday gift ideas are popping at ABC Gift Baskets.
  • Pop onto our website to see our new holiday ideas.
  • Pop into our store for a taste of our new holiday treats.
  • Let our gift baskets help your sales POP !

Now it’s your turn. Get poppin!



Get Answers to Your Gift Basket Questions

Tuesday November 27, 2007 • Leave a Comment 

holiday-basket.jpgNewcomers and veterans ask many questions as they manage their businesses during the holidays. Based on my 16+ years of retail experience I’ve created these answers on websites, my blog and a variety of products. Use this handy guide to direct you to answers to the most frequently asked questions.
 
1. I’m just getting started. Do I need a license or permit?
2. How can I possibly compete with Costco?
3. Where do I sell my gift baskets?
4. Can I add wine to my gift baskets?
5. What are some tips you can give me about holiday orders?
6. How do I make products stand up in a basket without handles?
7. How do I price my baskets?
8. What’s the difference between Kwanzaa and Christmas?
9. Can you show me how to shrinkwrap?
10. Where can I find containers like trays, buckets, drums, etc.?

If your question wasn’t answered, email it to me at flora@giftbasketbusinessworld.com



Give Winning Corporate Presentations

Tuesday October 16, 2007 • Leave a Comment 

When business or corporate clients consider buying gift baskets you may be asked to make an in-person presentation at their office. There are several things you can do to help ensure that you walk away with the order.
 
1 Ask questions before you go and use those answers to plan. Be sure you know the budget, occasion and preferences so you can design baskets accordingly.
 
2. Take only one to three baskets in the price range requested.
 
3. Shoot photos of your designs and print them along with descriptions to distribute to the committee.
 
4. Take charge of the meeting by giving a very brief, but formal introduction to yourself and company background.
 
5. Then show each basket explaining what’s inside and how it can be used.
 
6. Ask how many they will be needing, the delivery date and contact person for receiving baskets.
 
7. Get the order prepaid before you begin ordering inventory and creating designs. Have a form ready for them to sign agreeing to the order as discussed, giving their credit card information and the signature of the decision maker. This way your order is prepaid before you leave the office.
 
If you must make changes to the agreement before they sign, do so as soon as you return to your office. Then fax the agreement back to them for credit card info and signature.
 
8. If they want the order shipped, request that they provide an emailed or faxed list of addresses. This will help avoid spelling and other errors.Thank them for their time and leave with your order.
 
9. Don’t leave baskets behind unless the client buys them.
 
The holiday season can be an exciting and profitable time for your business. Your success depends on how well you conduct and conclude during your presentation.
 
Read this article for more tips on creating a successful holiday season.