Costco is Not Your Gift Basket Competition: Get Busy Creating Your Own Marketing Message

Issue 283
Studying the competition is an important part of planning your business, but not for the reason some may think. What your business does differently or better is what is important. What benefit of your service will make a powerful marketing message?
Costco is not your competition. Costco is a warehouse store that sells gift baskets [...]

Give Your Holiday Gift Baskets an Ethnic Flair

Issue 275
November 10, 2009
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A subscriber recently emailed me asking for sources for Afrocentric gift items for her holiday gift baskets. Only a few sources came to mind at first. Then I got an idea.
Why not research and create an online directory that gift basket designers, retailers and consumers could consult to find African American gifts and [...]

Does Your Website Suck?

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Issue 257
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Websites should give information and help meet customers needs, but if your website is not creating orders and earning the profits you expect and need, it sucks!   There are five primary reasons your website may fall into the “suck” category and I cover all of them on this week’s blog posts. Here is [...]

Milk Profits from Miniatures for Summer Sales

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Issue 256
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Are you new to this newsletter?  Then let me welcome you.  I’ve prepared a personal introduction to this newsletter and what it offers. Find it here. 
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Many consider summer a [...]

Keep Your Company Out of Court

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Issue 255
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One of my favorite pastimes is watching the TV series, Law and Order. But in my real personal and business life I want to steer clear of the courtroom. How about you?
Running a business can be an exciting and profitable endeavor. You can avoid some of the pitfalls of business by following these tips [...]

What Does Your Website Say About Your Gift Basket Business?

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Issue 248
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Are you new to this newsletter? Then let me welcome you.  I’ve prepared a personal introduction to this newsletter and what it offers. Find it here.
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In the last issue of the newsletter I asked you complete a survey identifying some of the things you wanted me to cover in the newsletter, blog and websites.
One of [...]

Are You Giving Your Customers What They Want?

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May 5, 2009–Issue 247
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While attending a board meeting of a new group last week, I was observing how the discussion centered around providing services to a segment of the community. Member after member gave their ideas about what would be good for the community. It came to me that we were going about it the [...]

Are You Missing Business Opportunities?

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April 28, 2009–Issue 246
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Companies miss opportunities to promote themselves everyday. I hope this isn’t true for you.
Folks can only do business with you if they know you exist.
Why do you suppose wildly successful enterprises, like McDonald’s, still advertise?
Because they know that people have short attention spans and even shorter memories. We are like babies following [...]

Gift Basket Filler is Not Just Fluff

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April 21, 2009     Issue 245
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One of the first techniques a gift basket designer learns is getting products to stand up so they are visible above the basket edge. Basket filler is what enables you to achieve this feat. But filler is not just fluff, it’s an important element with several important functions.
This first level of [...]

Make Trends Work for Your Business

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April 14, 2009–Issue 244
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 To grow your business you must keep up with the trends. But how do you spot the trends so you can stay on top of them as they happen. And more importantly, how do you incorporate them into your business?
To keep up with the trends you must keep up with what’s happening in [...]

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